Comic: "Oh, Yeah!"
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Tagged in:
ARCHIVE FOR:
Streaming TV
-
-
Digital Channels Make Their Move On Sports, The Last Broadcast Stronghold
Although the Rio Olympics broke its own record for reserved ad dollars set during the London Games in 2012, broadcast is losing its iron grip on live sports media. Ratings for NBC across a portfolio of Comcast-owned properties (like MSNBC, CNBC, USA Network, Golf Channel, Telemundo and the NBC smart-TV app channel) were down compared […]
Tagged in: