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»STRATA

FreeWheel Tests Premium Programmatic Reserve With TubeMogul

FreeWheel, a video ad server owned by Comcast and used by broadcasters like ABC and Discovery Communications, has teamed up with digital demand-side platform (DSP) TubeMogul to make premium digital video inventory accessible on a programmatic reserved basis. FreeWheel is arranging several data escrows with TubeMogul and providing access to agencies and marketers like Allstate,... Continue reading »
by Kelly Liyakasa // October 14th, 2014 //
»
A Deeper Dive Into Pinterest’s Aggressive Ad Strategy

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joy Baer, president at Strata. Recent reports that Pinterest is seeking $1 million to $2 million commitments from advertisers mark a bold strategy for the company, especially considering that it... Continue reading »
by AdExchanger // April 10th, 2014 //
»
Ad Op Partners In Place, Pandora Makes A Grab For Local Radio Dollars

Streaming audio player Pandora has increasingly focused on building ad revenues from the local level up but has met with some hurdles in trying to pry ad dollars from the $15 billion terrestrial radio market. This week it struck deals with two media buying and planning software providers, Mediaocean and STRATA , which Pandora hopes... Continue reading »
by David Kaplan // May 17th, 2013 //
»
 

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