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»STRATA

Mark McKee Takes On TV Convergence As FreeWheel’s New GM

TV inventory fragmentation means publishers need new ways in which to aggregate their inventory, connect with buyers and transact. To make TV convergence a reality, FreeWheel’s new GM Mark McKee plans to bolster the company’s role in the ecosystem as a player in cross-platform TV standardization and automation.
by Alyssa Boyle // April 11th, 2022 //
»
FreeWheel Is Deduping Audiences So Advertisers Can Use CTV For Incremental Reach

Comcast is making all of its national addressable inventory available programmatically for the first time. On Tuesday, FreeWheel, the ad tech arm of Comcast, announced that some TV buyers will now be able to get a unified view across their linear and connected TV campaigns so they can deduplicate reach and hit incremental audiences with… Continue reading »
by Alyssa Boyle // March 29th, 2022 //
»
FreeWheel Tests Premium Programmatic Reserve With TubeMogul

FreeWheel, a video ad server owned by Comcast and used by broadcasters like ABC and Discovery Communications, has teamed up with digital demand-side platform (DSP) TubeMogul to make premium digital video inventory accessible on a programmatic reserved basis. FreeWheel is arranging several data escrows with TubeMogul and providing access to agencies and marketers like Allstate,… Continue reading »
by Kelly Liyakasa // October 14th, 2014 //
»
A Deeper Dive Into Pinterest’s Aggressive Ad Strategy

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joy Baer, president at Strata. Recent reports that Pinterest is seeking $1 million to $2 million commitments from advertisers mark a bold strategy for the company, especially considering that it… Continue reading »
by AdExchanger // April 10th, 2014 //
»
Ad Op Partners In Place, Pandora Makes A Grab For Local Radio Dollars

Streaming audio player Pandora has increasingly focused on building ad revenues from the local level up but has met with some hurdles in trying to pry ad dollars from the $15 billion terrestrial radio market. This week it struck deals with two media buying and planning software providers, Mediaocean and STRATA , which Pandora hopes… Continue reading »
by David Kaplan // May 17th, 2013 //
»
 

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