Pluto TV is the anti-Netflix. It’s free and ad-supported. Users scroll through channels and watch whatever show is already playing, replicating the channel surfing that’s a hallmark of old-fashioned TV watching. Viacom spent $340 million in cash to acquire Pluto TV in January, validating the concept and its audience. The deal felt like “Cinderella getting […]
Viacom on Monday formed a multi-year agreement with Comcast’s advanced ads business, FreeWheel, to expand its use of the tech platform. Previously, Viacom used FreeWheel to power digital ad decisioning, but now, it will also use FreeWheel’s operating system to manage yield and grow revenue across live TV, set-top box and video-on-demand inventory. In addition, […]
The French video platform Dailymotion is a fraction of Google’s size – YouTube’s 1.5 billion-plus monthly viewers dwarf Dailymotion’s 300 million. But scale isn’t stopping the company from repositioning its platform to woo US advertisers and publishers from the dominant video-sharing site. Breaking into a video market ruled by streaming video services such as Netflix […]
Comcast’s acquisition of French video supply-side platform StickyAds on Monday will give its video ad tech division a serious boost. Comcast’s video ad server FreeWheel will be able to streamline the way big TV broadcasters allocate inventory by embedding StickyAds’ private exchange tech into its own video ad server. The capability will let FreeWheel’s TV […]
Updated with comment from FreeWheel’s CEO. Comcast has acquired StickyAds.tv, a French video ad tech startup focused on publishers. Re/code first reported the news Sunday night, and Comcast confirmed it Monday morning. Terms of the deal were not disclosed, but Business Insider claimed the deal was an all-cash transaction and worth “at least $100 million.” […]
