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»Steve Sirich

Advertisers Can Activate Now Their First-Party Data Across Microsoft Advertising

Microsoft is souping up its CDP. Advertisers using Microsoft’s year-old customer data platform – Dynamics 365 Customer Insights – to house their first-party data can now activate that data through the Microsoft Advertising platform, the company said Tuesday at its Business Applications Summit. The first-party segments can also be used to reach audiences through Facebook... Continue reading »
by Allison Schiff // May 4th, 2021 //
»
Microsoft Infuses Audience Targeting Into Its Search Ads

Microsoft is enabling two types of audience targeting to improve search ad performance, which it built to bring its ad offering to parity with Google Ads. Brands can target search ads based on products the person has viewed; and they can target Microsoft audiences similar to their own customers. Both products are still in open... Continue reading »
by Sarah Sluis // September 19th, 2019 //
»
 

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