Comic: The New Bundle
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Apple Means It About Privacy; Data Licensing Scandal Hits Colleges
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Privacy As Product Who reads privacy policies? Maybe lawyers, definitely not users. Apple wants to change that, Engadget reports. On Wednesday, Apple revamped the privacy page on its website to make it easier to understand. The policies themselves haven’t changed, though, just the way […]
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OTT Audience Growth Is Explosive, But It’s Challenged By Silos (And More Silos)
OTT audiences are increasing in volume and engagement, but the channel must still overcome issues related to content discovery, measurement and fill rates. At A&E Networks, OTT’s share of audience is up 150% compared with decreases in engagement across desktop and mobile. At Bloomberg, 30% of its OTT audiences watch for 30 minutes or more […]