When Last Touch Is By Ear; Drip Pricing, Named For The Torture Method
In-store audio ads grow, but attribution and headphones raise doubts; Hidden fees persist as drip pricing draws scrutiny; World Cup ad costs surge.
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OPINION: The Sell SiderRethinking Sports Through The Lens Of Media, Data And Fans
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Sports federations, leagues, clubs and athletes are fighting for their future. In a matter of weeks live sport evaporated due to COVID-19, with some events […]
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Bleacher Report’s Race To Own The Social Graph (Before ESPN Does)
Turner-owned Bleacher Report is going all-in on social platforms because the chance to set roots in social broadcasting before ESPN does, whether or not reliable platform monetization is a mirage, is too tempting to ignore. Bleacher Report’s future success will “key off our ability to leverage the social graph,” said Rich Calacci, Bleacher Report’s CRO […]