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»Sponsorship Marketing

How Sperry Entered The World Of Athlete Influencers

It’s easy for a major advertiser like Allstate Insurance to pay up for a mega athlete like Aaron Rodgers. But if you’re a smaller brand, such as the shoe manufacturer Sperry, it can be difficult to find the right athletes who won’t break your budget, but who still have the cachet to boost your brand.... Continue reading »

by James Hercher // January 9th, 2020 //
»
 

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