Sponsored Product Ads

Dappier’s new ad format allows advertisers to insert a custom brand agent into AI chat sessions on publisher sites.

More and more ecommerce sales are preceded by paid product listings. The advance of ecommerce advertising in the past year and a half can be seen in the revenue growth in Amazon earnings reports and the promulgation of retail media platforms such as Walmart Connect, Target’s Roundel and Google Shopping. Marketers, too, are getting used […]