Sojern is hopping a flight to funding town. The 10-year-old travel-focused ad tech company announced a monster $120 million financing round, technically a Series D, on Tuesday led by TCV partners, a growth equity firm that has also invested in Airbnb, Expedia, ExactTarget, AppNexus and Netflix. This is Sojern’s first raise since its $10 million […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Stephen Taylor, senior vice president of enterprise solutions at Sojern. Two weeks ago, UK Prime Minister Theresa May expressed support for a “hard Brexit,” the process for the country’s planned […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Smutny, vice president of strategy at Sojern. As a marketer, my goal is to make ads as relevant as content so consumers say, “Wow. That was really helpful.” This […]
Mark Rabe is CEO of Sojern, a travel data and media company with exclusive partnerships with several major airlines. Adexchanger.com: So, in some ways, are you building an Orbitz competitor with Sojern? MR: The answer is no. We are partnered with our airline partners – and it’s the majority of the large domestic airlines, who […]
