SMS

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Untangling Web2 From Web3 Which Web2 social platforms are driving Web3 growth?  It turns out there’s “an interesting inversion” happening, according to a blog by Antonio García Martinez, co-founder of Web3 attribution company Spindl. Web3 companies get huge value from Twitter, whereas Google […]

Mobile texting never quite made it into the marketer toolkit, but some online sellers are re-examining SMS as a more cost-effective way to engage known customers than advertising. And ecommerce tech vendors are beefing up mobile messaging because the channel now supports data-driven segmentation, like retargeting campaigns. These capabilities are increasingly valuable as frictionless mobile […]