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»Slavi Samardzija

Omnicom Launches Platform To Connect Audiences Across Media, Creative And CRM

Launching a people-based data platform is the agency holding company trend du jour. Omnicom on Thursday announced its own version of such a platform, called Omni, that connects the media planning, buying and creative process across a single audience definition. “We’re moving some components that were in activation closer to planning,” said Slavi Samardzija, global... Continue reading »

by Alison Weissbrot // July 12th, 2018 //
»
 

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