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»six-second ads

YouTube Introduces Reach-Based Pricing For TrueView Ads

YouTube on Monday released a CPM-based pricing model for its skippable video format called TrueView for reach. Read the blog post. This pricing model optimizes not for viewability but for on-target reach – similar to YouTube’s six-second bumper ad format. Previously, TrueView ads were transacted on cost per view, with YouTube charging advertisers once consumers... Continue reading »
by Kelly Liyakasa // April 2nd, 2018 //
»

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