shopping app

When Shpock, a European shopping app, started using search behavior to inform its ad targeting this year rather than just relying on demo data, it began to realize what its users were actually interested in. “For many years, demographic targeting was one of the main options used by brands and agencies alike,” said Jon Hatfield, […]

Former Turn head Bill Demas took the reins of Shopkick in June to “blitz scale” the company’s growth. More than 20 million consumers have downloaded the 7-year-old app, which rewards them for walking into stores, scanning items and buying products. Marketers use Shopkick to incentivize store visits and purchases. “In the commerce world, we were […]