As consumers increase time spent on social channels, the data on those platforms is becoming increasingly valuable to advertisers. In its 2014 year-end report, Pew Research found that 52% of adults in the US use two or more social media sites, up from 42% in 2013. And though user growth on the leading social platform, […]
SHIFT is among the first Facebook marketing partners to integrate with the newly rebuilt Atlas ad platform. CEO James Borow said the company’s customers will soon be able to leverage Facebook’s data within SHIFT’s new platform to reach people in mobile apps outside of Facebook-owned mobile apps. “The inventory is not just locked within the […]
LinkedIn has been ramping up its marketing offerings over the last year in the form of self-serve Sponsored Updates and brand Showcase Pages. The professional social platform moved forward Thursday with the roll-out of a Sponsored Updates API the company has alluded to in recent months. It has also formalized two new Certified Marketing Partner programs. […]
You can’t throw a 23-year-old media buyer without hitting a software “cloud.” One of the precocious contenders in this bunch, social-centric SHIFT, has raised $6 million to support an expansion of its Open Marketing Cloud into Europe. The investment, led by DN Capital, brings its total financing to $14 million. The company’s 29-year-old CEO, James […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Greg Lieber, VP of Business Development at GraphEffect. Advertisers, welcome to the “professional graph.” LinkedIn recently announced the launch of its Ads API, which will allow developers to build […]
