WPP Forced Into An Awkward Disclosure; CRM Media
WPP airs some dirty laundry; HubSpot buys itself a media brand; and data centers are more politically unpopular than ever.
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Semrush
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The AI Search Reckoning Is Dismantling Open Web Traffic – And Publishers May Never Recover
Publishers have been losing 20%, 30% and in some cases even as much as 90% of their traffic and revenue over the past year due to the rise of zero-click AI search.
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Why Meta Doesn’t Mind A Scam; Working Backwards into AI Prompts
Meta’s not beating the scam ads allegations; SEO tools are getting into AI prompts; and the telcos are at it again.
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What’s The (Sem)Rush?; AI’s Insights Are Out Of Sight
Adobe acquires SEO tech business Semrush; brands want to know what AI search engines think of them; and the LGBTQ community is an under-targeted audience.
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Reddit’s Full-Funnel Play Nets 74% Ad Revenue Growth
While Reddit had plenty to crow about on the advertising front, it was less sanguine about the rise of generative AI search, which CEO Steve Huffman said is “not a traffic driver today.”
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Not For Sale!; Johnny On The Spotify
Ari Paparo’s Marketecture acquires another ad-tech publication; Spotify is launching an SSP; and CPG brands turn to “chaos packaging” to stand out among the crowd.