Centro said on Wednesday that it’s acquiring search engine marketing platform QuanticMind with plans to integrate the technology into its automated ad management platform called Basis. Although Shawn Riegsecker, Centro’s CEO and founder, declined to say how much Centro paid, he did share that QuanticMind reached $10 million in yearly revenue at its pinnacle and […]
Russ Mann is Co-Founder and CEO of Covario, an interactive marketing analytics and agency services company. AdExchanger.com: Please share a bit of background on Covario. RM: Covario is one of the nation’s largest independent providers of search marketing software and services. We have smart digital marketing investors of whom we are very proud, including Voyager, […]
Publicis’ Performics announced that Daina Middleton, CEO of Performics is the performance marketing agency’s U.S. CEO and discussed the agency’s strategy as well as expansion of its company’s products and services into 72 countries. Read the release. AdExchanger.com: What are your thoughts about using search retargeting with display? And, given growing momentum for integrated search […]
David Karnstedt is President and CEO of Efficient Frontier, a performance marketing company. AdExchanger.com: What are some of the key drivers for Efficient Frontier recently announcing expansion of its product line into display advertising? Our goal is to unify optimization across both search and display. There were several developments that led us to launch our […]
