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»sell-side platform

Report: RTB Space Gains Steam, Hurdles Remain for Brands

A new Real-Time Bidding buyer's guide from Econsultancy provides a snapshot of the exchange-traded media landscape, along with an assessment of today's demand-side platforms, trading desks, and supply-side platforms. Its overall conclusion is that RTB systems are maturing perhaps more quickly than might've been expected, though a lack of measurement consistency and other problems may be hindering marketer... Continue reading »

by Zach Rodgers // August 17th, 2012 //
»
Maxifier CEO Shaevitz Says It's Time For Programmatic Selling

Jonathan Shaevitz is CEO of Maxifier, an online advertising technology company, and recently spoke to AdExchanger. His company provides yield management solutions for sell-side companies and recently announced Economic Router which Shaevitz says provides a holistic look across guaranteed and non-guaranteed display media. Read the release. AdExchanger: Do you consider yourselves a sell‑side platform (SSP)?... Continue reading »

by AdExchanger // May 16th, 2012 //
»
Google VP Mohan On The Acquisition Of Sell-Side Platform Admeld

Google VP of Product Neal Mohan, who helps drive advertising product strategy at the company, spoke to AdExchanger.com about today's announcement regarding the acquisition of sell-side platform Admeld. AdExchanger.com: What will happen to the Admeld team post-acquisition? NM: One of the big drivers of the acquisition is, in fact, the team. We were incredibly impressed... Continue reading »

by AdExchanger // June 13th, 2011 //
»
UK-Based Jemm Media Growing SSP And Ad Network Hybrid Model For Display Advertising Says CEO Whaley

Matt Whaley is CEO of UK-based Jemm Media, a real-time network for display advertising.  Whaley is also Chairman of IASH (Internet Advertising Sales Houses). Click below or scroll down for more: The Business Model Jemm Technology Company Momentum And Competitive Set Looking At EU Inventory Pools By Country Agency Trading Desks Growth Plans Privacy Risk... Continue reading »

by AdExchanger // June 7th, 2011 //
»
Publishers Must Demand Real Openness

"The Sell-Sider" is a column written by the sell-side of the digital media community. Tom Shields is CEO of Yieldex, a publisher yield optimization company. Google's release of the DoubleClick Ad Exchange 2.0 has introduced Real-Time Bidding (RTB) to a much wider audience, While they were not the first, they are probably the biggest, and... Continue reading »

by Ad Traders // January 11th, 2010 //
»
 

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