Can the IAB Tech Lab’s Trusted Server initiative really help restore publishers’ ownership of monetization and wrestle back control from Big Tech and walled gardens?
While advertisers’ interest in gaming may be growing, their spending commitments seem stuck on pause, judging by Tuesday’s IAB PlayFronts event.
It’s difficult for advertisers to enter into contracts with every company to which they disclose personal information. However, difficulty is no longer an acceptable excuse.
In-game ad platform Gadsme released a new SDK for non-Unity game engines. It’s the latest example of in-game ad platforms expanding SDK support in a quest for more premium inventory.
Rising levels of invalid traffic and MFA sites – together with the number of intermediaries taking their cut – are raising the cost of inventory. How can mobile demand platforms avoid waste and the costs associated?
In today’s newsletter: The CMO role is disappearing, but it may not be a bad thing; MFA sites use gen-AI images to game Facebook’s algorithm; Apple’s policies should end fingerprinting, but enforcement falls to app developers.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The New Creative Controls Does “alt_copy_copy2_brand_red_hold” mean anything to you? That’s the way most creative units and product ads are titled, and any associated metadata would likely be the brand’s name and the banner ad size. Meh. But a generative AI bot could […]
Yahoo’s new Blueprint feature for its DSP offers midflight optimization recommendations to meet campaign goals and help advertisers determine a person’s lifetime value and likelihood to convert.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Zero-Sum Game Strauss Zelnick, CEO of Take-Two Interactive, the video game developer that makes Grand Theft Auto, bemoaned the lack of pricing power for gaming properties during the company’s earnings report this week, eXputer reports. Zelnick believes video games should be priced […]
To make sense of changes to mobile campaign reporting, marketers need to understand postbacks – the most essential element of mobile attribution.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Shop ’Til You Drop Instagram will shut down the ability to tag items and direct people to a sale during a livestream, TechCrunch reports. The feature had been available since 2020 and was part of Meta’s overall push into more direct payments after […]
Programmatic advertising can be notoriously complex. But in the streaming category in particular, there is ample opportunity to improve transparency, revenue and user experience — namely, supply-path optimization and better data technology, writes Troy Bubley, co-founder and president of diDNA.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Thinking Outside The Xbox Microsoft is evaluating vendors to help launch an in-game Xbox ad network for free-to-play titles, Insider reports. Rather than interstitials that appear between breaks in mobile games, the Xbox network would help place a snazzier type of ad, like a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TikTok Rocks The Boat TikTok ad budgets went from experimental to critical overnight. Brands are ramping up their TikTok budgets – rapidly. It’s why TikTok expects its ad revenue to triple this year to $12 billion. Buy-side platforms are also gearing up for the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Swimming Up-Stream Wall Street is coming around to streaming revenue as a long-term priority. Or, rather, as a source of heavy immediate investment. ViacomCBS has done well enough out of the gate with its Paramount+ streaming service to inspire Wells Fargo to “move from […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Apple Strikes Back “Dramatic,” “outlandish” and “false” – that’s how Apple SVP Craig Federighi described claims being made by the ad tech industry about Apple’s forthcoming IDFA changes in iOS 14. During a recorded speech at the European Data Protection & Privacy Conference on Tuesday, […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
