Advertisers have been chasing cord cutters for the last 10 years. But the story in 2023 is viewers cutting streaming subscriptions – and most advertisers aren’t keeping up with this behavior change.
Scripps Networks Interactive, which owns the Food Network, HGTV, DIY Network and Travel Channel, touts its strength in audience and original content as a selling point for brand advertisers. It also claims that, unlike other networks, its ratings are up (HGTV ratings were up 8% last quarter while Travel Channel saw a 5% increase). Across […]
