As Viewers Flock To FAST, Are Advertisers Ready?
Advertisers have been chasing cord cutters for the last 10 years. But the story in 2023 is viewers cutting streaming subscriptions – and most advertisers aren’t keeping up with this behavior change.
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Scripps Networks
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Food Network And HGTV Parent Scripps Makes A Big Branded Content Push
Scripps Networks Interactive, which owns the Food Network, HGTV, DIY Network and Travel Channel, touts its strength in audience and original content as a selling point for brand advertisers. It also claims that, unlike other networks, its ratings are up (HGTV ratings were up 8% last quarter while Travel Channel saw a 5% increase). Across […]