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»scott swanson

Inmar Doubles Down On Retail Media With The Acquisition Of Aki Technologies

Inmar Intelligence is adding mobile to its cart. On Thursday, the retailer-focused tech and data platform reached an agreement to acquire mobile ad platform Aki Technologies to take advantage of the high-growth retail media category. Aaron Kechley, Inmar’s GM of media and SVP of strategy, declined to share a deal price. But he did elaborate... Continue reading »
by Allison Schiff // September 30th, 2021 //
»
Aki Buys Video Personalization Tech From Distressed Eyeview, Will Reopen The Company

After running out of money and closing its doors in mid-December, video ad tech company Eyeview has a happy ending of sorts. Mobile ad platform Aki Technologies on Thursday completed its acquisition of Eyeview’s assets, which include a DSP and bidder, an ad server that ingests data signals to inform which video creative to deliver... Continue reading »
by Allison Schiff // January 23rd, 2020 //
»
Is There Such A Thing As Too Much Targeting?

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Scott Swanson, president of global ad sales at Opera Mediaworks.  A few weeks ago, I saw on Facebook that a friend of mine said she was being targeted there for... Continue reading »
by AdExchanger // August 21st, 2014 //
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