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SAP Customer Experience

  • Like its cohorts in the cloud – Salesforce, Adobe, Oracle and Microsoft – SAP is positioning its CDP mainly as a customer experience play.
    Data

    We’ve Got One Too: SAP Launches Its Customer Data Platform

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    When it rains, it pours … CDP news. On Wednesday, two days after Twilio said it would pay $3.2 billion to acquire CDP Segment, SAP said it will release its enterprise customer data platform globally next month. SAP first teased its plan to roll out a CDP in May of last year. Like its cohorts […]

  • Strategy

    SAP On Keeping The Customer Experience Smooth During A Time Of Chaos

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    Paula Hansen, CRO of SAP Customer Experience (formerly SAP Hybris), is juggling what’s become a typical work-from-home situation: a responsible job, two kids under 13 homeschooling on their iPads and a dog running around in the background. The transition hasn’t been too tricky, though, she said. SAP was a big supporter of remote work even […]