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»Salesforce Ventures

Innovid Snaps Up Display Ad Company For $30M; Modern Publishers Need To Think Like DTC Marketers

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Is This Innovid-ive? Video ad company Innovid bought Argentinean display company Herolens for $30 million, after raising $30 million in January. “Display is a bad business,” Innovid CEO Zvika Netter told The Wall Street Journal. Huh? Well, Innovid needs a display ad business to... Continue reading »
by AdExchanger // September 20th, 2019 //
»
SessionM Raises $35M To Help Merge Marketing Automation With Mobile And Digital Media

Marketing platform SessionM raised $35 million in a strategic growth round led by new investor General Atlantic, with support from fellow newcomer Salesforce Ventures. The Series D raise, announced Thursday, brings SessionM’s total financing to $73.5 million. SessionM is a cloud-based system that blends data points from traditional channels like loyalty platforms and email with... Continue reading »
by Kelly Liyakasa // September 8th, 2016 //
»

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