OPINION: Data-Driven Thinking
Apple’s Latest Privacy Move In iOS 27 Hits Different Than ATT
Apple’s latest Safari changes are stirring ATT-era concerns – but this time might be more disruptive for ad tech.
Apple’s latest Safari changes are stirring ATT-era concerns – but this time might be more disruptive for ad tech.
The Trade Desk is unable to serve ads to the Safari browser for Apple device owners that have downloaded iOS 27. Apple has been investigating the issue since last week.
A group of 20 web app developers sent a letter to the CMA claiming the regulator’s proposed remedies for increasing competition among mobile browsers do not address barriers to entry for mobile web extensions on iOS and Android.