rising tide interactive

Eyebrows and heart rates went up in 2012 when political ad spending across digital media surpassed $150 million. Analysts are shocked that campaigns and super PACs are projected to spend only $1.1 billion in 2016. The media research firm Borrell Associates released a report on Tuesday that demonstrates the gradual embrace of digital marketing methods […]

In the insulated world of political tech, market forces are insignificant compared to the capricious political winds. Imagine, for instance, if Pepsi had to let go of a significant chunk of its engineering talent if it was outsold by Coke at the end of a four-year period. This is a practical concern for political tech […]