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»Rise AOL

Rise! AOL Reaches For TV Ad Dollars By Creating Video Content For Mobile Audiences

AOL took its first step toward becoming a “video-led content company” with the launch of AOL Rise, a morning show formatted as two-minute clips tailored for mobile devices, said Dermot McCormack, president of AOL video and studios. AOL hopes people will watch AOL Rise instead of browsing the web or tuning into televised morning shows when… Continue reading »
by Sarah Sluis // January 27th, 2015 //
»
 

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