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»rightmedia

IPONWEB CEO Talks Adternity, RTB Fraud And Why He Wouldn’t Be In Business Without Google

Russian real-time bidding (RTB) engineering firm IPONWEB has largely operated behind the scenes as the backbone of many media-trading platforms. Notably, IPONWEB helped RightMedia build out its ad exchange preceding its 2007 acquisition by Yahoo, and has since constructed 40 more trading systems at a similar or smaller scale. In late August, IPONWEB moved in... Continue reading »
by Kelly Liyakasa // September 18th, 2014 //
»
Yahoo VP Weishaupt: It’s Open Season for Ad Exchanges: Open Will Win Over Closed

Frank Weishaupt is VP North American Marketplaces at Yahoo!. One reason I love this business is that it’s always evolving. Change is essential to success in online advertising…especially when it comes to ad exchanges. As the needs of ad networks, publishers, agencies and advertisers continue to change, exchanges have had to stay ahead of every... Continue reading »
by AdExchanger // September 17th, 2009 //
»
Latency Rears Its Ugly Head at RightMedia

A favorite bugaboo with which publishers like to challenge ad exchanges and networks is latency - the amount of time it takes to serve an ad. RightMedia appears to be suffering a bad case of it according to yesterday's VentureBeat. VB adds that there is a ton of research out there saying the loss in... Continue reading »
by AdExchanger // September 23rd, 2008 //
»
 

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