Rick Greenberg

Kepler Group, a New York-based agency focused on programmatic, media activation and CRM, revealed Wednesday it has been acquired by kyu, a collective of marketing, consulting and design companies. Terms of the deal were not disclosed. kyu operates under Hakuhodo DY holdings, one of Japan’s largest marketing holding companies behind Dentsu. While kyu’s agencies, which […]

Here’s the crisis in the agency world, as Kepler Group CEO Rick Greenberg sees it: “Digital media is still run in an oversimplified fashion.” Agencies often don’t take full advantage of their ad tech because the targeting for their campaigns isn’t granular enough, Greenberg said. “When you aggregate too many targeting variables, it’s really hard […]