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OPINION: Daily News Roundup

For SSPs, What’s In A Name?; A Pillar Of The Community

BY AdExchanger// September 11th, 2025

SSPs aren’t thrilled by TTD characterizing them as “resellers”; Amazon DSP just announced a new partnership to sell Netflix inventory; and pharma brands will be subject to stricter regulations, per the FDA.
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- Amazon DSP
- andrew casale
- appnexus
- AT&T
- Brian Lesser
- Disney
- FDA
- HHS
- index exchange
- Kokai
- Marty Makary
- Paul Kotas
- pharma ads
- pharma advertising
- pharmaceutical ads
- pharmaceutical advertising
- RFK Jr.
- Robert F Kennedy Jr.
- Roku
- SSP
- the trade desk
- TTD
- TTD Kokai
- WPP Media
funding

Exclusive: Lance Armstrong’s VC Firm Invests In AI-Powered Health Care Ad Tech Startup BranchLab

BY Allison Schiff// September 8th, 2025

BranchLab, an AI startup for healthcare marketers, just added a new high-profile backer: Lance Armstrong’s Next Ventures, which invests in health and wellness startups.
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