That moment when you realize Wall Street will never give you a break, even if you beat on revenue and report profits. #MAUproblems. Twitter’s stock tanked more than 16% in pre-market trading Friday morning based on lackluster user growth in Q2, despite reporting a 24% overall revenue uptick and a third sequential quarter of profitability. […]
Sizmek, the company formerly known as Digital Generation (DG), reported Tuesday a full-year revenue increase of 15%, to $161.1 million compared to $140.7 million in 2012, capped off by Q4 revenue of $47.6 million, a 16% compared to the same period last year. (Read the release.) These figures reflect only Sizmek’s online business, and not […]
For B2B marketers, a common challenge is understanding which marketing programs contributed most to overall revenue. Although marketers may have insights into overall campaign performance, the combination of a variety of channel programs and high volume of historical data makes taking predictive actions, as opposed to reactive ones, a little more complex. NetProspex, a provider […]
Peer39 and AdMeld announced an agreement which will allow AdMeld to “analyze every optimized impression against Peer39’s proprietary semantic data sets” to the benefit of AdMeld publishers and demand partners (ad networks, exchanges and DSPs) according to a release. Read it. Peer39 President and Founder Amiad Solomon discussed the implications of the deal. AdExchanger.com: It […]
