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»Repucom

Nielsen Acquires Repucom As It Pursues Surging Sports Marketing Budgets

Nielsen is looking to score more sports marketing dollars with its acquisition of Repucom, a sports research firm founded in Australia and now based out of the US. Nielsen, which closed the deal on Tuesday, did not disclose the price tag, though German sports industry trade pub Sponsors reported it to be more than $100... Continue reading »
by James Hercher // June 22nd, 2016 //
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