Behavioral Ads Get A Break – But Not A Free Pass – In Updated CCPA Regs
How will the California Privacy Protection Agency’s new rules on automated decision making and AI impact ad targeting? We asked the experts.
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The POV On Data Privacy As The Clock Ticks Down To A Second Trump Presidency
Nikki Bhargava, a partner at law firm Reed Smith, spoke with AdExchanger about knowns – and unknowns – on the privacy as we gear up for the next four years.
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User Agents Or Double Agents?; Agencies, The Agents Of Arbitrage
In today’s newsletter: The “user agent” concept is dead; principal-based buying is just arbitrage by another name; and a deep dive into BuzzFeed’s doomed acquisition of Complex.