A Meta Success; From Paradise To Ad Placements
The metaverse hype is over; Apple Maps forays into advertising; and streamers vie for HBO Max and the WBD studio archive.
ARCHIVE FOR:
Reality Labs
-
-
Disbanding The Group(M); TikTok Struts Its Stuff At NewFronts
WPP’s GroupM is getting a new name; there’s no such thing as a TikTok ban at NewFronts; and Meta’s ad growth prospects might be plateauing.
Tagged in:- coca-cola
- dentsu
- ebay
- EssenceMediaCom
- Ferrero
- Formula 1
- groupm
- Instagram Reels
- iprospect
- Khartoon Weiss
- Mark Read
- mark zuckerberg
- Martin Sorrell
- Meta
- newfronts
- omnicom
- Paramount Advertising
- paypal
- publicis
- Reality Labs
- Red Bull Media
- Steve Ellis
- stratechery
- Threads
- TikTok
- tiktok pulse
- VMLY&R
- Warner Bros Discovery
- Wire and Plastic Products plc
- WPP
- Wunderman Thompson
-
Meta’s Total Revenue Soared In Q3, Thanks To A 24% Increase In Ad Rev
What happens when a Big Tech CEO gets on an earnings call these days? They talk about AI. AI will be Meta’s “biggest investment area” in 2024, CEO Mark Zuckerberg told investors during the company’s Q3 earnings call.
-
Meta Reports A Bang-Up Q2 And Charts An AI-Driven Course
There was so much growth across nearly every area of Meta’s business (with the exception of Reality Labs, its R&D division for the metaverse, which lost $3.7 billion in Q2) that Q2 was actually rather boring. And so, instead of ratting off more stats, here are five takeaways from Meta’s Q2 call in case you missed it.