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»Randy Cohen

PROG I/O: Advertisers Seek Guidance In Programmatic

More than a quarter of programmatic decisions are made by agencies for their advertisers – up from 20% since September. The revelation was presented by Mark Mahaney, managing director at RBC Capital Markets, at AdExchanger’s PROGRAMMATIC I.O conference in San Francisco on Thursday. The figures, which surprised Mahaney, show agencies make 27% of those decisions... Continue reading »

by Alison Weissbrot // April 15th, 2016 //
»
 

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