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»Ragy Thomas

Sprinklr CEO Explains Why It Will Completely Rebuild Nanigans’ Code

As it prepares for an IPO, Sprinklr made its 12th acquisition Tuesday with the purchase of Nanigans’ performance advertising business for an undisclosed price. Sprinklr will completely absorb Nanigans into its “front office platform,” and it will no longer be available as stand-alone offering. Beyond paid media, Sprinklr connects mar tech to ad tech with... Continue reading »
by Sarah Sluis // December 6th, 2019 //
»
 

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