Comscore Audience Data Will Now Be Available In FreeWheel’s Platform
On Monday, FreeWheel announced the integration of Proximic by Comscore’s contextual audience data directly into its ad management platform.
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Rachel Gantz
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OPINION: Data-Driven ThinkingSolving For Google’s Signal Deprecation Is Not A Future-Proof Privacy Strategy
If advertisers don’t adopt strategies in adherence with the strictest privacy laws, they are likely looking at a future of continuous pivots, wasting time and money, writes Rachel Gantz.
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Comscore’s Proximic Adds New Political Segments To The Trade Desk
Comscore’s programmatic ad targeting division, Proximic, unveiled new audience segments for political advertisers to help them reach people based on what they watch and the political campaigns they’ve already seen.
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Comscore Is Evolving Its Audience Targeting Tool Away From Cookies
Comscore released a solution for audience targeting and activation on Monday that relies on contextual signals rather than cookies. You’d be forgiven for asking the question, “Wait, Comscore has tools for targeting?” It does. Although far more well well-known for its media measurement capabilities, Comscore has had its own suite of audience and contextual targeting […]