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»quality assurance testing

IAB Bolsters Its MRAID Standard With An App To QA Test Mobile Rich Media Creative

The Interactive Advertising Bureau (IAB) wants to help advertisers manage their quality assurance testing for mobile rich media ads. On Monday, the IAB Tech Lab released the MRAID Ads SDK Tester app at its at Annual Leadership Meeting in Palm Desert, Calif. The app is a free open-source tool designed to validate the functionality of... Continue reading »
by Allison Schiff // January 25th, 2016 //
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