What captured our readers’ attention this year was both a continuation of and a departure from years past. Our top 10 stories in the past year coalesce around two themes: kookies and kwality. Ahem, cookies and quality.
Recent months have seen an uptick in shady display ad practices – or at least media coverage of them. These incidents often take the form of fraudulent impressions generated either by bot traffic or browser plug-ins that manipulate ad space on a webpage. Others are simply not viewable by design, generating ad calls below the fold […]
