GroupM Is Up, But WPP Is Down; Why Brands Love A Breakup
WPP shares dipped to a four-year low on after posting its 2024 earnings results. Plus: How brands are courting virality.
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- ad verification
- Adalytics
- Arielle Garcia
- Brian Lesser
- Check My Ads
- Diane Sayler
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- DV
- groupm
- IAS
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- integral ad science
- jay friedman
- joshua lowcock
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- Lindsay Hubbard
- Mark Read
- Meta error
- pass-through costs
- Quad
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