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»Q3 2017

publicis arthur sadoun
Almost Three Years Later, Publicis Is Still Explaining Its Positioning With Sapient

Publicis is still clearing up confusion among its employees, clients and investors about its offering and value prop since it acquired Sapient in early 2015. “We are currently making sure our model is clear for everyone,” CEO Arthur Sadoun said on the company’s third-quarter earnings call Thursday. “We have to start with our people so... Continue reading »

by Alison Weissbrot // October 19th, 2017 //
»
At Omnicom, Accuen Declines While Annalect Grows

Omnicom’s trading desk Accuen shrank $9 million, or 0.2% year over year, in the US this quarter because clients continue to favor fully disclosed programmatic buys, the company said Tuesday. In other markets, where nondisclosed buys have generally been more accepted by marketers, Accuen was almost flat, growing by just $2 million in the quarter.... Continue reading »

by Alison Weissbrot // October 17th, 2017 //
»
 

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