“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. The connected TV streaming boom is drawing a traditionally conservative group of marketers in healthcare and pharmaceuticals, who are attracted to CTV’s targeting and customization capabilities. Healthcare and pharma marketers’ digital advertising spend grew over 14% in 2020 and is expected to […]
WebMD and Medscape parent company Internet Brands is set to acquire PulsePoint, a New York-based programmatic platform focused on healthcare marketers. Terms of the deal were not disclosed. The acquisition is set to close in early June following regulatory approvals. Healthcare and pharmaceutical marketers’ digital advertising spend grew over 14% in 2020 and is expected […]
As Chemistry Communications’ clients created more content and more ambitious distribution plans, manually distributing that content to dozens of native and social platforms became untenable. Chemistry turned to Story by PulsePoint to make content distribution more cost- and time-efficient. The agency serves clients not only in content marketing, but through media buys across digital, video […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sloan Gaon, CEO at PulsePoint. Many pundits have squawked that consolidation is inevitable in the ad tech space. This would be true in many markets. In the car-sharing marketplace, for […]
PulsePoint is planning to get acquisitive. On Monday, the programmatic platform announced $30 million in debt financing from Silicon Valley Bank, the majority of which will be used to buy companies to complement PulsePoint’s existing tech stack. PulsePoint – which was formed through the merger of Datran Media and ContextWeb in 2011 – had previously raised a […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sloan Gaon, CEO at PulsePoint. As we get closer to the thick of the Upfront season, the buzz around programmatic TV that started last fall at Advertising Week will grow […]
Ad exchange operator PulsePoint is trying to find a middle ground between private exchanges, which often require more scale than smaller publishers can manage, and real-time bidding (RTB) platforms, which tend to attract more performance marketers than brand campaigns. In its quest, PulsePoint began its partnership late last year with demand-side platform (DSP) MediaMath to […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sloan Gaon, CEO of PulsePoint. There’s no doubt that we’re living and breathing in a programmatic world. Programmatic buying is here and it’s expanding fast, with leading industry experts, […]
