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»publisher CPMs

Nathan Levin, CEO and founder of Mobile UA Ltd
Post-IDFA Advice For Pubs: Work Directly With Your Advertisers

Eliminating arbitrage will become even more important after Apple implements its IDFA changes. Realistically, anywhere from 30% to 80% of a publisher’s traffic is being arbitraged, said Nathan Levin, CEO and founder of Mobile UA Ltd., a one-man consultancy he founded in 2018 to help developers navigate the mobile ecosystem’s complexities and tripwires. His clients... Continue reading »
by Allison Schiff // September 18th, 2020 //
»
Publisher CPMs Are Down – But Not Everyone’s Equally Affected

  Although the coronavirus pandemic has caused CPMs to plummet, the news isn’t all bad for publishers. How sites have been affected by the coronavirus’s economic impact vary, depending on the type of content they produce and the type of advertisers they attract. Freestar handles the advertising for 300 publishers – from sports (Barstool Sports)... Continue reading »
by Sarah Sluis // April 14th, 2020 //
»
 

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