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ARCHIVE FOR:

public operator

  • Post-it notes on a laptop
    Privacy

    The Trade Desk Is Forgoing Public Operators For Unified ID 2.0

    BY Allison Schiff// April 3rd, 2023

    Prebid has decided not to serve as public operator for Unified ID 2.0, a decision it made quietly last year. Meanwhile, The Trade Desk is prioritizing private operators as the way forward for UID2.

    Tagged in:
    • featured
    • FuboTV
    • Garrett McGrath
    • Kanishk Prasad
    • Lynette Kaylor
    • open source
    • Prebid.org
    • private operator
    • public operator
    • the trade desk
    • UID2
    • Unified ID 2.0

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