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»programmatic publisher

Diverse And Diversified: Blavity CEO On Building A Media Company For Black Millennials

Blavity CEO Morgan DeBaun saw a gap in the media market: a lack of content for black millennials like herself. In 2014, she left her tech job to launch Blavity. "We needed a place, a platform and a media brand that could speak to our stories as part of the young, black creative culture,” DeBaun... Continue reading »
by Sarah Sluis // February 6th, 2019 //
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The Big Story: What Makes A Top Programmatic Publisher?

The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. It used to be that a top programmatic publisher simply did something using automation – usually using real-time bidding to sell its remnant inventory.... Continue reading »
by Ryan Joe // August 2nd, 2018 //
»
Podcast: Talking Sports With Bleacher Report CEO Dave Finocchio

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. CEO Dave Finocchio started Bleacher Report along with his three cofounders in 2005 after deciding most sports media wasn't connecting with young people. "There was a generation of sports fans that have been stuck with their dad's and grandfather's sports voice," Finocchio says on the... Continue reading »
by Zach Rodgers // September 28th, 2017 //
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