Home The Big Story The Big Story: What Makes A Top Programmatic Publisher?

The Big Story: What Makes A Top Programmatic Publisher?

SHARE:
The Big Story podcast

The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts.

It used to be that a top programmatic publisher simply did something using automation – usually using real-time bidding to sell its remnant inventory.

But that was years ago.

Today, programmatic concepts spearhead the drive toward making quality inventory more available to advertisers. And, in many cases, it keeps publishers competitive as the walled gardens grow larger and more powerful, siphoning a greater chunk of ad spend from the ecosystem.

In this week’s “The Big Story” podcast, the AdExchanger team takes a deep dive into the pubs that made its Top 10 Programmatic Publishers list, which went live Monday and featured a variety of companies – from programmatic upstarts King and Spotify to traditional broadcasters such as NBCUniversal, legacy publishers like Conde Nast and digital giant Vox Media.

While all excelled in their trade, each had a different reason for being hailed as one of the best. Join us for a quick and entertaining discussion that reveals what it takes for publishers to attract advertisers – and their dollars – in an ultra-competitive media landscape.

Must Read

Google in the antitrust crosshairs (Law concept. Single line draw design. Full length animation illustration. High quality 4k footage)

Google And The DOJ Recap Their Cases In The Countdown To Closing Arguments

If you’re trying to read more than 1,000 pages of legal documents about the US v. Google ad tech antitrust case on Election Day, you’ve come to the right place.

NYT’s Ad And Subscription Revenue Surge As WaPo Flails

While WaPo recently lost 250,000 subscribers due to concerns over its journalistic independence, NYT added 260,000 subscriptions in Q3 thanks largely to the popularity of its non-news offerings.

Mark Proulx, global director of media quality & responsibility, Kenvue

How Kenvue Avoided $3 Million In Wasted Media Spend

Stop thinking about brand safety verification as “insurance” – a way to avoid undesirable content – and start thinking about it as an opportunity to build positive brand associations, says Kenvue’s Mark Proulx.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Comic: Lunch Is Searched

Based On Its Q3 Earnings, Maybe AIphabet Should Just Change Its Name To AI-phabet

Google hit some impressive revenue benchmarks in Q3. But investors seemed to only have eyes for AI.

Reddit’s Ads Biz Exploded In Q3, Albeit From A Small Base

Ad revenue grew 56% YOY even without some of Reddit’s shiny new ad products, including generative AI creative tools and in-comment ads, being fully integrated into its platform.

Freestar Is Taking The ‘Baby Carrot’ Approach To Curation

Freestar adopted a new approach to curation developed by Audigent that gives buyers a priority lane to publisher inventory with higher viewability and attention scores than most open-auction inventory.