Swish, a startup that partners with retailers to provide product full-size CPG samples to people doing their grocery shopping online, announces $2.3 million in seed funding.
On any given day or month, the programmatic marketplace is filled with spiky peaks and valleys as CPMs rise and fall and as audiences ebb and flow. The best trading desks, advertisers, publishers, DSPs and exchanges don’t just understand these variations in price, volume and user behavior. They act on them. That action might mean […]
