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»Programmania

Publishers Arming Themselves With Data To Fight For Programmatic Dollars

Data-based buying requires data-based selling, a theme that ran through the Association of Magazine Media’s Programmania conference Thursday. Magazine publishers have an advantage over digital-only publishers. Condé Nast, Hearst, Meredith and Bloomberg Media have all strengthened their first-party data by creating insights and segments within data-management platforms and offering them to advertisers. “Not only do... Continue reading »

by Sarah Sluis // June 19th, 2015 //
»
 

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