M&A is at an all-time low due to coronavirus fears, but some deals are getting done even in challenged sectors. On Tuesday, Bain Capital divested itself of SRDS, a 101-year-old business within Kantar that compiles contact info, audience insights and ad rates for more than 6,700 B2B and consumer-facing US-based traditional media sources. The acquirer […]
Intermarché, the third-largest supermarket chain in France, distributes close to 970 million printed circulars a year. Beyond requiring beaucoup papier, “a lot of younger people simply don’t read them anymore,” said Anne-Marie Gaultier, Intermarché’s CMO. And that’s if they even receive them. It’s difficult for Intermarché to know if its flyers are making it into […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Supply Constrained Advertisers are shifting their TV budgets to streaming platforms so quickly that demand for OTT inventory will far outstrip supply this year, Digiday reports. Currently, just a handful of streaming players sell ad inventory, though more will open up when NBC’s Peacock […]
