Advertisers Cut Back On Pride, Leaving LGBTQ Brands And Consumers In The Lurch
LGBTQ brands seek new revenue streams as many advertisers pull back on Pride month this year due to public backlash and the current administration.
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Only The Clouds Wants Usage-Based Pricing; The Ad Forecasts Are Sunny
Why streaming TV might adopt the cloud-usage model for content; MAGNA projects strongest ad market in two decades; and “go woke, go broke” gets proven wrong, again.
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Google Gives Retailers Its Seal Of Approval; The Benefits Of Brands Getting Political
Google is testing a new badge for shopping-related searches on some mobile devices. Plus, should brands have political opinions?
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Max’s Launch Day Suffers Hiccups; Advertisers Consider Caving To The “Un-Woke” Mob
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. To The Max On Tuesday, Warner Bros. Discovery (WBD) officially launched Max, its new streaming service that combines HBO Max and Discovery+ content. But the launch had some technical difficulties. Subscribers complained on social media about the app crashing, streams freezing and difficulties […]