How Encryption Keys Could Resolve The TID Furor
Rather than sharing universal TIDs that any DSP or curator can access, Raptive says publishers should instead share encrypted TIDs with an encryption key provided only to trusted demand-side partners.
ARCHIVE FOR:
pricing floors
-
-
PubMatic Weighs In On The Debate Around Curation Fees
PubMatic CEO Rajeev Goel dishes on sell-side curation, data fees, how the business model differs from buy-side curation and how publishers can control pricing for curated deals.
-
How Us Weekly's Publisher Turned Away From MFA
In response to shifting ad industry trends, A360 Media abandoned its made-for-advertising model four years ago and streamlined its site design to court programmatic demand.
Tagged in:- A360 Media
- american media inc
- ArcSpan
- Chatham Asset Management
- Chris Kane
- deal curation
- DREW
- featured
- GAM network ID
- Google Ad Manager
- header bidding wrapper
- InTouch
- Jounce Media
- LiveIntent HIRO
- media tradecraft
- MFA
- National Enquirer
- Paul Likins
- PMP
- pricing floors
- US Weekly
- Viewability
- Women’s World
- Yahoo Connect ID
- yield management
-
What Publishers Need To Know About Floor Pricing
At Tuesday’s Prebid Summit, a panel of publisher and pub tech execs shared tips for how publishers can get the most out their flooring strategies.