Presidential Election

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Antitrust Shade Add to cart: antitrust lawsuit. EU regulators filed antitrust charges on Tuesday against Amazon, accusing the ecommerce giant of using its access to data to gain an unfair advantage over the merchants on its platform, the AP reports. The news comes just […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Election Forecasting The absolute biggest question on everyone’s mind during the lead-up to the 2020 presidential election: How will media change? OK, maybe not the biggest. Regardless of who wins, expect regulatory consequences, Lucinda Southern writes as part of an Adweek staff roundup predicting […]

An investigative report from the UK’s Channel Four News team on Monday accused the 2016 Trump election campaign of actively trying to suppress the Black vote. The expose claims that Trump’s digital team targeted negative ads about Hillary Clinton at 3.5 million Black American voters in battleground states with the hope that they wouldn’t show […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Good Job LinkedIn is growing like gangbusters. The Microsoft-owned job platform saw “record levels of engagement” this quarter, CEO Satya Nadella told investors during the company’s earnings call this week. Read the transcript. Microsoft reported a 25% YoY revenue increase for LinkedIn, but didn’t […]

It’s illegal to display political ads or messages, solicit supporters, hand out campaign paraphernalia or try to affect voters’ preferences in almost any way once they’re within a roughly 100-foot radius of a polling location. But sophisticated location-based mobile advertising has exposed a loophole in those laws, wherein campaigns target mobile ads to people while […]

Is it the politics, or are gold-plated faucets not as desirable as they used to be? While Trump’s brand and marketability have boosted his presidential run, a collection of data points – including geolocation data tracking foot traffic to his hotel establishments – suggests the campaign has hurt his business. His companies have experienced some […]

While Ted Cruz’s suspended campaign committee endures to manage assets like fundraiser lists and voter profiles, it has no intention of contributing anything but the bare minimum of its valuable data to the RNC and its voter-file vendor, the Data Trust, said sources with knowledge of the Cruz committee’s plans. The Cruz committee is not […]

As the primary period comes to a close, Republican uncertainty – not just for presidential candidates, but in races up and down the ballot – remains a prevailing force in political advertising. “What’s still not clear, and it has actually become a little more confusing, is the question of how much Trump will spend,” said […]

The last two presidential elections were decided in part by the Democrats’ superior tech and data infrastructure. While the Republicans have since invested in bolstering their own expertise, the Dems believe they still have the upper hand. “Republicans who see our tools still say our solutions are much better than what they have on their […]

Data figured centrally in Barack Obama’s 2008 and 2012 campaign operations. Hillary Clinton is running a similar playbook. Mitt Romney and Ted Cruz both leaned heavily on technology-enabled voter analysis. But Donald Trump isn’t interested in the data-gathering infrastructure many see as a necessary piece of modern presidential campaigning. “I’ve always felt it was overrated,” […]

Blood in the water brings sharks, and high CPMs bring bots. And political spenders, who often outbid brands on targeted inventory, are uniquely vulnerable to digital fraud and bots. “All the ingredients that typically happen for fraud are a part of the political marketplace,” said Mark Schlosser, senior sales director at the ad fraud security […]

When Reuters reported last month that the Koch brothers’ organization, Freedom Partners, would sit out the remainder of the primary, the reason given was a worry that “spending millions of dollars attacking Trump would be money wasted, since they had not yet seen any attack on Trump stick.” Political insiders now expect a change in […]

Google, Facebook and Twitter have become powerful platforms for political candidates, and each has earned a line item on every campaign’s media plan. But it may require another election cycle before smaller players can break into the big time. In 2015, Borrell Research predicted $1.1 billion would be spent by political buyers on digital media […]

Have you ever wondered why presidential candidates only “suspend” their campaigns, even when they’re dropping out? It isn’t pride, it’s just good business. When the candidate is gone, the campaign’s valuable tech and data assets remain. Gov. Scott Walker’s campaign, for instance, ended suddenly and in considerable debt, which it helped pay down by selling or renting its proprietary data. Mark […]

Unlike earned digital media, which is reinventing political campaigns, presidential candidates tend to view digital video as support for their flashy TV advertising. “The hope for digital, in my opinion,” said John Randall, VP of digital at the right-leaning agency CRAFT, “is that by 2020 we don’t even see a difference between TV and online or mobile video ads. But […]

Republican presidential hopeful Dr. Ben Carson has been surging in the polls, by a strict reading the only current rival to Donald Trump. Carson has approached the election from a fundamentally different perspective, said Ken Dawson, president of Eleventy Marketing Group, which received more than $400,000 from the Carson campaign for “web services” in the […]